Claudia is incentivising flytippers to do the right thing in Edinburgh, UK.
IDEA #0342
IDEA #0342
IDEA #0342
IDEA #0342
IDEA #0342
IDEA #0342
No
Claudia is helping communities rethink waste through small incentives and big visibility. A passionate environmentalist, she is tackling flytipping by placing signs in problem areas that encourage people to dispose of items responsibly. With QR codes linked to small rewards, her idea nudges behaviour in a positive direction - turning careless dumping into conscious action. By meeting people where bad habits happen, Claudia’s project creates a simple, creative pathway to cleaner streets and shared responsibility.
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