Caitlyn is creating rewards for eco-champions in Rotterdam, Netherlands.
IDEA #0381

IDEA #0381

IDEA #0381

IDEA #0381

IDEA #0381

IDEA #0381


@csocwell; @thewastenotspot; @millennialsgonecircular
As a former physio turned 'Doctor of Waste,' she pours her expertise into steering society towards a circular economy. Passionate about sustainability and systems change, Caitlyn knows our world runs on the motivation of small human observances. With $500, she'll develop the "Waste Hero" kindness fund, packing it with handwritten cards, pastries, surprise vouchers, and reusable goodies to unleash upon unsuspecting environmental do-gooders around town. Be it a barista wielding a worn coffee cup for the nth time or a neighbor repurposing grocery bags, Caitlyn's mission is to spotlight these unsung heroes. Through capturing their stories and reactions, the magic of kindness becomes a global conversation starter. When we see generosity in motion, it just might inspire the next person to step up, proving that tiny acts hold tremendous power.
Flash us your lovely
We want your kind
Move other Mother Teresa
Be more you

