As the founder of a kindness charity, 52 Lives, and a School of Kindness, Jaime is passionate about fostering environments where children can thrive. Alongside Greig, a seasoned youth football coach, they’ve witnessed the pressure-cooker atmosphere of typical grassroots football, where young players are benched for the sake of a win. With $500, they’ll create a kinder alternative — buying kit and equipment for weekly training sessions and mini matches that promise equal playtime and encouragement for every child, regardless of ability. Their goal is to transform the football experience into one of pure joy and personal growth, proving that competition doesn’t have to be harsh to be rewarding. What will begin small as a once a week training and mini match has the ambition to become a grassroots football club that competes in proper leagues.